Exploring brand power
"This programme is a no-brainer for anyone in a general or brand management role."
Adam Guy
Finance and Operations Director, Laurent-Perrier UK<br/>Participant on the Strategic Branding Programme
Comprehensive framework
"It covers all the priorities from brand identity, segmentation and targeting through to executions of activation."
Strategic Branding: From Behavioural Insights to Business Growth
Enhance your ability to build and manage customer-focused brands to drive profits and organic growth.
