Real-world morality is rife with complexity and no two situations are exactly alike. Our experiments identify an important role for perceived comparability in moral reasoning and help to explain why hypocrisy charges, despite their venom, might fail to make an impact. When motivated to attack, observers invoke comparisons to illustrate inconsistencies in a person’s beliefs or behaviour across different settings. Conversely, when motivated to defend, observers can delve into the details of scenarios and, because no two situations are perfectly alike, identify differences which justify believing that what might look like hypocrisy is really a case of apples and oranges – a fundamentally unreasonable comparison. This understanding can have broader implications for us in addressing conflicts and fostering more objective and fair assessments of moral behavior. The findings suggest that promoting awareness of perceived comparability and encouraging individuals to critically evaluate their biases could help mitigate disagreements about moral hypocrisy.