

Sustainability Middle East
Dr Ioannou on how Gulf firms can turn hidden strengths into future-ready advantages
BBC News
As Professor S. Alex Yang of LBS notes, sustainable AI depends not just on model advances but on fair value-sharing with data creators. Compensating providers is increasingly vital as AI-generated content grows in value, making a holistic value chain essential.
Forbes
Professor Jacobides notes that much AI discourse rests on task-exposure models: if GenAI can draft copy, analyse data, or summarise legal documents, then marketers, analysts, or lawyers are deemed at risk. Yet this view treats organisations as modular.
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